A good tool for checking links is Yahoo's site explorer. Once you've done the basic groundwork ie regular blog entries, a nicely designed website, keyword optimised content on every page, optimised meta titles and descriptions then its time to focus on links.
Ofcourse we specialise in link building services but if you are looking to add links yourself this is a good first step.
If your starting out looking for links chances are your competitors have a lot more.
But who exactly? and would the same sites link to you? If your competitors content is deemed valuable enough to get a link then quite possibly so will yours.
First step visit site explorer http://siteexplorer.search.yahoo.com/
Then select the inlinks tab and see who exactly has links to this site according to yahoo.
Some may be internal or clearly linked (sister) sites but if you spot any good third party links contact them yourself and see if they'll reciprocate links.
Happy link building!
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